Each section of PR Writing Class focuses on things vital to writing well when you work in public relations. Each section includes exercises, some of which are part of a new product launch scenario. The last exercise is to write the opening paragraphs of a special kind of op-ed and has become a favorite of students taking the class.

Introduction - What makes writing memorable; overview of the workshop's key lessons; initial exercise to set the stage for the goal of the class.

The Science of Writing - Looks at the link between what you have to say and how you say it. While content must always come first, sentence structure and word choices will decide if your points are easy to read and understand. This part of the class shows how to use writing tools to help build stronger sentences and make better word choices.

Key Messages - The single most important thing we do as PR people is deliver our clients' key messages to the people they most need to reach with them. This section of the class shows how to create key messages that work time and time again, then uses the key message development tools and techniques to focus all kinds of PR writing, whether it is an email to a client, an important media pitch, a news release, a key plan or anything else.

Easy Steps to Write Better, Right Now - This section looks at some truly simple things everyone can do to tighten their writing, including the one tip that Wiley says immediately makes a big difference in everyone's writing.

Choosing Verbs - This part of the class explores how to do a better job choosing verbs, the most important words in a sentence.

Active vs. Passive Voice - The only real grammar lesson in the class, this section tells why it is a rare day when PR people should use passive voice. Active voice is tailor-made for promoting a client.