|Meet Wiley Brooks
is a crisis communications expert and consultant who has also taught thousands to write clearly and concisely. His fast-moving class calls on his 35 years as a PR agency owner, consultant and journalist.
Wiley spent the first decade of his career as a newspaper reporter and editor, rising quickly to become executive editor of a mid-sized Pennsylvania daily paper when he was just 30 years old. His peers named the paper the best of its size in the state and it was nominated for a Pulitzer Prize.
Wiley left daily journalism for a career in public relations. At first,
he focused on health care, but a stint at a Seattle PR firm gave him a
chance to taste other types of clients. He left that firm to start his
Over the years, he built The Wiley Brooks Company into a successful niche firm
and became known as one of the top crisis communications experts on
the West Coast. Over the past 20 years, Wiley has managed crises for
huge Fortune 100 companies, as well as small, family-owned
businesses, non-profits, religious institutions and colleges.
Need Wiley to help you manage bad news?
In 1999, Wiley did something daring and bold. He founded a dotcom company that grew so rapidly that he moved nearly his entire agency
staff into it. TellThemNow.com made it easy for someone reading the news on a website to send an email message to almost any newsmaker in the story. Despite the company’s meteoric rise and big name affiliates,
it died in the dotcom funding collapse of late 2000.
Since 2001, Wiley has focused on consulting, especially crisis and issue
management. He also occasionally takes on major writing
assignments, especially when it involves a little adventure.
In 2005, a large PR firm asked him to create a writing workshop for its
annual retreat. That first workshop was a huge success. Over the
following three years he adding giving writing workshops to businesses,
non-profits and government agencies. His workshops were
employer-sponsored, which limited who could attend. In late 2008, he
decided to do a workshop over lunchtime that would be open to anyone
who wanted to pay the class fee. One PR agency sent four of its staff,
which prompted Wiley to create a class just for PR people. With that,
PR Writing Class was born.
Wiley is married to
Marianne Bichsel, founder of Bichsel Public Affairs. They have three children,
a dog and two cats.